From XBiz:
One of the biggest issues that adult content producers shooting in hi-def face is the often excessive sharpness that these high-resolution formats offer. While such sharpness can be breathtakingly stunning on a quality big-screen television when watching a sporting event or other entertainment; when viewing adult entertainment, this much “reality” can be a horrifying distraction.
Enter UK-based Formatt Filters with a solution to this problem designed to fit any budget as well as a variety of shooting situations. The company’s new “HD Soft” filters are available in three densities and are useful even in SD applications where an excessive dynamic range can yield poor results, such as when shooting water that features bright sunlight reflections.
Designed to soften harsh areas while preserving as much detail and contrast as possible, the HD Soft filters can be used with other filters to deliver the warm, soft textures desired by many adult content producers.