In an effort to offer customers its full range of distribution offerings, chiefly DVD and video-on-demand, online retailers AdultDVDEmpire.com and Gamelink.com have instituted a shift in company policy.
Both etailers will no longer carry the DVDs of studios that cut exclusive VOD deals with other online providers because it limits the purchasing options of potential customers.
“Customers are not just buying physical DVDs anymore,” Gamelink CEO Ilan Buni told XBIZ. “If a studio cuts an exclusive deal with another online site [thus] disabling this purchasing option from our surfers, we’re not just going to offer their DVDs instead. If we can’t offer our customers VOD for certain studios’ titles, we’re eliminating an entire market from using us for their adult entertainment needs. We can no longer afford to offer one without the other because it’s not fair to us or our customers.”
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