In the past 24 hours, several of my friends who operate online adult stores have gotten emails from Toyota Motor Sales "regarding the promotion and distribution of adult films featuring actresses named Lexus, Lexxus and Alexus." It is basically a cease and desist from using any of those terms in connection with selling adult products.
It seems that in May 2005, Vivid signed an agreement with Toyota stating it would not use the "Lexus" term anymore (Vivid had a contract girl in the late 1990s named Lexus a/k/a Lexus Locklear). But in addition to her, they want all references to Ariel Alexus, Alexus Winston, and anyone with "Lexus" in their name stricken from the record.
Who else has gotten hit with this? How should they respond?
This could spell disaster for all the [url=http://www.xxxporntalk.com//ubbthreads/showflat.php?Cat=&Board=monkeycage&Number=244163&page=0&view=collapsed&sb=5&o=&fpart=1]PXPMobiles[/url]
How will this affect all the PXPMobiles?
Just change the spelling to “Alexis”.
This can only affect producers.
Unfortunately Toyota is also going after anyone who even displays the box covers. I’m not sure they have much of a leg to stand on, but who is gonna spend $500K to fight them?
Al, this reminds me of the situation blogger Perez Hilton found himself in. He has a site called page666.com and was sued by the NYPOST. He caved and changed his name cause it was the easiest thing to do. Its a business decision and I doubt its worth the cost to fight this regardless of the merits.