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Loretta Sterling is the porn name of Ed DeRoo who set up the porn production and distribution company Filmco. "The name Loretta Sterling," Ed wrote Bob Rimmer, "comes from a time when the women's movement was a factor against the adult film industry. I decided to take a woman's name. Loretta came from the Monty Python movie Life of Bryan. We learned from this movie that none of us have anything to do with our names. At the time I had lots of Indian jewelry, presumably sterling silver. So I became Loretta Sterling."

Ed DeRoo bought Hal Freeman's Hollywood Video from his widow Jean and moved it into the same building on Montague Street in Arleta that houses Ed's Totally Tasteless Video.

Totally tasteless is the best way to describe most of Ed's videos. He's the John Waters of porn, writes Sam Lowry. "He's made a cottage industry out of filming the grotesque and bizarre for prurient pleasures, and with Aged to Perfection he pushes the envelope on just how much a joint jerker can take. It's like watching your mother f---." (HEVG 11/94)

Ed made 1986's Nasty Habits, about three women (Keli Richards, Buffy Davis and Jenny) preparing to dedicate themselves to the Lord. "They're dressed in nuns' habits and look innocent," writes Bob Rimmer. "Sister Keli remembers her past, when she was on drugs and found her boyfriend f---ing her best friends. She ends up stoned in a heap of garbage, where she was discovered, unconscious and practically naked, by a couple of bums. They play with her tits and screw her… Sleeping next to her, Sister Jenny dreams that the Lord [Francois Papillon] is screwing her…" (X-Rated Videotape Guide 2, p.372)