Lee Noga Interview
Luke: "What are the major changes in the
adult internet over the past year?"
Lee: "The showmanship, dick-swinging, is coming to a halt. People
are right-sizing and down-sizing. We've become a full-fledged
business with the structure and expectations. It's no longer
a big party. There's no longer as much squandering of money.
The sponsors are conservative. The Internext show in August
gives everyone the same sized booths, which tells you that they
had a hard time selling the show.
"We're not as noisy and ostentatious. The egos are gone. It's
a tough life. Consolidation and acquisitions and alliances.
Little programs are folding into mid-size ones and mid-size
ones are trying to enter the big leagues. And they are picking
up smaller programs for a song. Unless you have a wingspan,
you can't sustain bumps in the road anymore.
"This is the shake-out we predicted back in 1998. We've had
the 9/11 and Afghanistan distraction. The US Attorney General
John Ashcroft has been educated state's attorneys about internet
porn and how to prosecute it.
"The long-term players are growing. Cybererotica went from fewer
than ten sites to over 150 sites. People are either busting
or blowing up and expanding. Every dime is scrutinized. Sponsors
are not quick to sponsor resource sites. They're slower to go
to these island vacations.
"You used to have webmasters dropping $20,000 a night gambling.
You don't see that anymore. One player now budgets himself $300
a night, when he used to drop $20k a night."
Luke: "What's your role with Cybererotica?"
Lee: "Whatever [Ron Levi aka Fantasyman] needs me to do, I do.
I monitor the online message boards. I make myself available.
CE has such a huge operation. He's opening up new niches. He's
blowing up his programs, introducing new wrinkles. His growth
rate is astounding.
"Paying per-active signup protects sponsors from fraudulent
webmasters. It takes away the motivation to abuse.
"The latest thing to irk people is to use underage kids, fully
clothed, to get people to join a porn site. And there's no law
against it. It's horrible thing to do. They're using ten-year
old to entice. People will do desperate things in desperate
"You have small webmasters out there who, two years ago, were
making $8000 a month in profits from their sites and now they
can barely make their server bills. It's tough to recuit webmasters.
Average cost per new webmaster is about $250.
"Epoch was at the big island gathering in Kurocel and Epoch
didn't have have a doom and gloom attitude about the new VISA
regulations. But the new regs could be enough to shut down small
Luke: "Epoch was having troubles paying 18 months ago."
Lee: "You don't hear bad feelings. People seem to have forgiven
"Steve Workman and JoeE (forced out partner of CEN) met up at
the escalators at the porn conference a few weeks ago. Everybody
watched. Steve extended his hand. JoeE didn't appreciate it."
Lee no longer operates her webmaster resource site. "I would
really like to do something like yourself but it's too controversial.
I made an attempt at it a year ago and it didn't sit well. An
industry gossip site where people could speak their mind. The
down side is that people can use it as a weapon even though
that is not what it was meant for. So many resource sites have
folded. Sponsors are starting their own message boards."
Luke: "Has Ron Levi changed his role with CE over the past year?
I've heard he's less hands on."
Lee: "I've heard that. I doubt it. The operation is more streamlined.
He has a new partner - Dave from Holio. Ron bought out his old
partner Paul Lesser. It was amicable. Dave is the CEO of Ron's
company and he does a radio show every Monday night on albumside.com.
Dave and Ron are blowing up Cybererotica. It's now known as
Luke: "What do you do for Netpond?"
Lee: "Helping them with an alternative resource site for gays
On October 1st, 2002, it was one year since Lee Noga split from
her wife of the past 16 years, Pat. Pat cheated on her. Lee
now heals her pain through fishing and working for Ron Levi's
Cybererotica.com (for past 18 months).
On 9/20/00, on the L-ke F-rd Live internet radio show, Luke
and Lee interviewed Pat, Lee Noga's lesbian lover of the past
Luke: "What's it been like moving on from a 16-year marriage?"
Lee: "That's been devastating. If it wasn't for Ron Levi reaching
out and grabbing me by the bootstraps and giving me the time
to sort through this, this might've made me do some stupid things.
Ron gave me about a year's worth of space to find myself and
encouraged me to get back in the saddle. I lost everything.
My marriage was gone. My house was ruined in a flood. Pat walked
off with all the money. It couldn't have been any worse. I have
her mother here, who we're waiting to expire any day. A year
later, I can honestly say that Ron saved my life. Pat's Mom
is still with me.
"Pat signed the house over to me. It was demolished from the
inside. State Farm is now in the 13th month of restoration.
It should've been six weeks. I've been inconvenienced. Somebody
told me to get out of the house and do something. I discovered
fishing. For 16 years, I never did anything outside. I always
wore pants. I kept my hair short and I kept it colored. Now,
I go everywhere in shorts. I'm tanned. I have long hair. It's
blonde by the sun. Fishing was the best therapy for me. Now
I'm in the process to be a volunteer police officer. I'm undergoing
that great big four-week investigation. That's something I can
do one day a week on the weekends. I believe that will be a
portal for me...
"I'm 46 years old. How do you start over? I see someone my age
and I think they look old. You look at someone younger and think
you don't want the problems. I've got to find other things to
occupy myself. For 16 years, I've been a workaholic to make
sure that I could provide for my family. When that changed,
I had no guidance on who I was and what I should be doing. My
purpose has changed. I fell apart. I lost my drive.
"Nobody would've done what Ron did. Nobody else would've paid
you and not stressed you and let you sort it out. Now I'm healthy
and strong. I had no life. I lived to provide for Pat's mother
who lives at the house. She's supposed to have died two years
ago. Now I'm putting myself first."
Luke: "How come the mother is staying with you?"
Lee: "Because I threatened her with a court order to block her
from moving her. She [Pat] went from a beautiful home to a trailer
park. Mom is in a stable situation here, with her own air filtration
system in a mother-in-law apartment. To move her would kill
her. So I said [to Pat], do me one more favor. Love yourself
enough not to kill your mother and our marriage. So she [Pat]
comes here every other day and I don't make myself available.
One day I had a car and the next day she took it. She devastated
"One day you're married and next day you're not. I hope she's
happy. I knew she's not. She ruined me. No therapist could've
"I still have a focus problem. He needs to kick me in the ass
every now and again. I'm still detached. When I float away,
Ron pulls me in. As time goes on, I shouldn't need as many boots
in the butt.
"I don't have a family. So what do I do with my time? I decided
to catch fish and give it to needy families in the church. I
took my pain and a great excuse for destruction and used it
to invest in others and make the world more positive. I've mellowed.
"9/11 kicked this industry in the ass. The nation was in shock
and mourning. Guys aren't feeling sexual. Small business was
hurt by 9/11. Many jobs were lost. Companies went bankrupt.
Tourism and airlines cut back. The regular entertainment industry
has plunged. All entertainment stock except Viacom have plunged.
Luke: "Are all your lawsuits settled?"
Lee: "No. Bonnie Murphy tapped me on the shoulder at Internext.
You have to understand the history. She said she wanted to settle
with me. As recent as today, she said she's Fedexing the next
payment. She apologizes. She's remarried. She says she's grown
up a lot. I filed the suit in 1999. I really believe she's turned
over a new leaf. That was a sore spot with me."
Luke: "Who have you been fighting with on the boards?"
Lee: "Nobody will fight with me anymore. They backdown and rollover
much too easy. I'm going to co-host a radio show with Aly from
"You ought to interview Kevin Blatt. He's changed. He's given
up drugs. He still doesn't hold on to a job longer than 90 days.
He's gentler. He's feeling the squeeze like everyone else.
"Brad Shaw lost about 60 pounds. He talked Kimmy Kim into moving
in with him in Texas. She'd said she'd never leave Arizona.
"Serge and the world are convinced that I am Confucy."
Luke: "I know Confucy and I know you and you aren't her."
Lee: "Tell Serge. I've got JR from Oprano with $5000 riding
on a lie detector test that I suggested. We could make this
a public thing at the next show. Put me on a lie detector test
in public about whether I am Confucy. I have never met Confucy.
I've been trading email with her for 15 months, like she's my
"I got some attitude at Internext from people who think I'm
Confucy. I love how she tells it like it is. Serge won't let
it go. Everyone thinks she's a blond Oriental. She was in Orlando
shark-fishing with her sister."
Luke: "I bet people, when I left last August, that I wouldn't
be back in three months. I racked up about $10,000 in bets,
many of them on Oprano. Not one person paid. It took me a year
to come back."
Lee: "Serge's ban from Netpond was lifted. I don't go to Oprano
because I get beat on. Serge has shaved his head and shaved
his facial hair. Serge and Meat buried their hatchet in August."
Luke: "Is he happy with Sue aka Lady Law?"
Lee: "I dunno. He's a confirmed bachelor. I hope he is. I like
Sue. That was suppposed to be a big secret and it got out at
the Internext show. It's an odd combination."
Luke: "How would you evaluate the job Gary Kremen is doing with
Lee: "He's more focused. He's doing enough for him. Outsiders
say he could do more with the site. Gary has found his niche.
He's concerned about moral fabric. Right or wrong, he's going
to do it his way. He's gone through some staff changes. This
is what he wants.
"Gary was a panelist at the show in Chicago."
JustMrT writes: "Ask Lee Noga....if it isn't true that the adult
websites are making almost all their money off of clueless internet
newbies, and that the business will turn to sh-t as internet
usage becomes more widespread and perverts learn that they can
download millions of porno pics off usenet for free."
A Chat With Lee Noga
Noga was just banned from Netpond, formerly the most active
porn webmaster board on the web, but now lagging behind GFY
Lee: "I think they're struggling. They've lost a lot of their
posting race horses. They'll accept any action to get the eyeballs
and I'm not going to build them out. I just walked away. They
can run their mouth all they want."
Luke: "It seems that everyone posts on GFY."
Lee: "GFY is a rough board. I don't read it. People who can't
handle GFY go to pornojunkies.com. Netpond put up a threaded
board and I think they had paid moles in there to keep it jabbering,
the Swords and the Carries. It's gotten tame. I think paying
per posts (five cents a post) is a horrible business model."
Luke: "I stopped reading Netpond weeks ago and took it off my
bookmarks because there just wasn't value there."
Lee: "Netpond editing posts is a new low. About altmasters,
I've kept my silence but I will break that story.
"Adultbuzz.com, owned by Kaiser, asked me to write a column.
I've done two. I'm working mainstream [with a former business
partner]. I won't say what because I don't trust webmasters.
Only one would have to pick up the phone and make a call to
an agency [and make trouble for me].
"I promote CECash on the boards. The boards aren't the same
anymore. People don't care anymore. Webmasters are worried about
their bottom line [rather than posting].
"Serge's stock is tracing down. He can't carry a board anymore.
"People don't want to support trade shows anymore, or those
mini-conferences state-by-state. They don't support the boards.
Advertisers have cut back. It's tough all over. It's not fun
A medical matter kept Lee from attending the AVN show in Las
Vegas last month. She's fine now.
Lee: "We've pioneered something new on the mainstream that's
taking off. We're the only cats in town doing it. Any time I
can be innovative, I'm happy.
"I'm working with my old partner from four years ago. We were
known in the adult industry for coming up with new technological
toys. We launched Monday and the reception was great. I've got
my old company back and I'm doing what I do best.
"My passion to stay in adult is as a gatekeeper, not that this
is where I have to make the money.
"Netpond is a good ol' boys club. The staff is all afraid of
losing their jobs. Aga and Meat like to punish.
"There is more to this than they know. I will talk about it
in my publication."
| Lee Noga: Get Thee To A Nunnery
She announced 2/17 on the internet
radio show CEgay with host Darren Austin. Lee said that
she won't have to change her life style. She won't be
leaving porn or selling her house. She wants everyone
to treat her the same. It seems her main purpose in becoming
a Catholic Nun is to change the way the Church perceives
I spoke to Lee by phone 2/18.
Lee: "I'm currently a postulant in discernment. This has
been a long time in coming. I've been going through the
steps for four years. I've outed myself.
"You don't consciously prepare for it. It's not something
you choose. You're chosen. This is not something I'm doing
because of a lonely hearts club. I have an active life.
A lot of situations came down over the past four years
that led me to this.
"I'm not leaving the adult industry. I'm keeping my presence
there, my watchful eye. I don't Bible thump. I never have.
I waited to say something so that people could see nothing
changes. It's my way of remaining in the industry to keep
a watchful eye to keep out the strong right-wingers out
Luke: "Will you enter a cloister?"
Lee: "No. This is the 21st Century. The Vatican has gotten
away from that. I can keep my home and live with between
two to four people max. I don't wear a habit, except during
certain ceremonies. You don't wear a habit. People aren't
suppose to know you are a sister. You don't bring attention
"I have studies once or twice a week. My ministry is two
things. I work with the police department serving the
community. Our order is big on promoting voice technology
on the internet to give all denominations tools to spread
their work. We're trying to bring the religious world
into the 21st Century."
Luke: "Can you tell me the name of the Order?"
Lee: "I can not, only because of the abusive webmasters.
I would be more forthcoming if it wasn't... The Order
knew I was outing myself. The Mother Superior knew I was
outing myself. The priests and bishops support me.
"A lot of people wonder how I can be a sister and remain
in the adult business. Isn't that sacrilegious? No, because
we believe there is no throwaway child of Christ."
Luke: "When do you formally become a sister?"
Leez: "In about three years. In about October or so, I
will be referred to as a sister in the order. Of course
I will take on a different name. I won't be Sister Lee
Noga. I will be Sister Rebecca Eileen.
"I'm going to dress the same. I'll probably cuss more
than webmasters do. I'll still wear my gold and I will
still drive my Cadillac. I don't have a vow of poverty
or chastity. My presence in the adult industry will be
to push back against the world that says we're s--- because
we're not. I've been doing this for years. I've just never
talked about it.
"I didn't want people to say, 'Oh sorry sister, I cussed.'
I won't cuff you. It shouldn't change the way people relate
to me because I am not here to judge anybody.
"I get behind any issues that go to moral fabric, get
a rise out of me. For instance, post tampering [as in
what happened to Lee Noga and Confucy on Netpond a few
weeks ago], I have a real problem with that. You'd think
we'd have more problems with hate groups but we really
have more problems with other webmasters.
"I still wear my gold and my blue jeans and t-shirts and
baseball hats to shows. I don't look any different. I
don't act any different, even when I did the show with
"Don't view this as a carnival thing. I hope this doesn't
make people change [towards me]. 'Oh, I better not smoke
a joint in front of her.'
"Use 'sister.' 'Nun' is such a 100-year old word that
really sends a wrong stereotype."
With my co-host Lee Noga, I interview Jenna Jameson, porn's
biggest star, on my internet talkshow L-ke F-ord Live.
Jenna: "It is so funny. Everybody thinks that Luke is
Lee: "Well, he is."
Jenna: "He's not. In fact, Luke, today I was on one of
these forums and they were asking me why I was so nice
to you. I'm like, I can't ever condemn anyone for doing
his job. It's not like you ever maliciously come after
me. You just print stuff. That's what you do. I told them
that all publicity is good publicity."
Luke: "Jenna, do you think I should become a rabbi?"
Jenna laughs: "Be all you can be, baby."
Lee: "Luke, I'm warning you, that if you bring up Judaism
one more time with our next guest, I'm going to kill you."
Jenna: "No, I think it is hilarious. I think it is great.
I read your site like a maniac, Luke."
Lee: "He's a mess."
Jenna: "It's so funny. It's so funny that it is so important.
I haven't seen anybody else talking as much about their
religion as you do about yours."
Lee Noga, Quentin
Boyer Launch XBangCash
writes on JBM 12/30/04:
Can you believe I had to lay low for weeks after
I resigned from CECash on Dec 1st?
Did you all wonder where Quentin Boyer went who was
formerly the Drector of marketing and sales, and then
later director of public relations at TopBucks?
Q and I have teamed up with a powerhouse Asian company
who dominates Asia in the VOD and DVD market. IdeaMax
has moved to the web and shot exclusive content in
HD just for their reality paysites. We have released
9 of the sites today.
I have been around since 1995 in the webmaster business,
and I have never been as impressed as I am now after
being in LA and seeing their operations. Last place
I saw millions of dollars of equipment was at Dell.
Internext #523, the largest booth on the floor and
the coolest shirts, stop by and I am collecting 3
years of hugs.